Benefits of Email Marketing
There are several reasons why email marketing is the real secret weapon to growing your conversion-ready audience. Email messages are a great way to reach mobile customers, as a significant chunk of promotional communication is accessed via smartphones.
As Thamar noted, a big percent of retail-related emails are opened on smartphones while 17% of them are opened on tablets, which implies for every five marketing emails sent out, almost three of them double as mobile marketing messages.
Here are a few useful ideas to share on email marketing:
1. Low Cost
Communicating via email is very low cost.
2. Build Relationship
You will be able to build up relationships with prospects. Through email marketing, you are able to build up a relationship and it is easier to sell to someone who has the trust and confidence in you.
3 Emails are highly customizable
By segmenting your email marketing audience into specific lists and customizing elements such as greetings, CTAs, and in-mail data, you can deliver a personalized content experience to every customer. “On social media, you address your audience as a whole. But email marketing allows you to arrange your target audience sets into specific lists and sends each list a personalized email that resonates well with the reader and will offer them something relevant,” mentioned.
3. Increased traffic to your website
Emails are a great way to get customers to visit your website. You can include relevant links to your site within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog. Your customers aren’t all the same, and the one-size-fits-all approach doesn’t work.
Use your email campaigns to drive home the message that your customers are unique and important to your business. Whether you’re giving a section of customers a sneak peek into an upcoming product launch, or simply rewarding them for being loyal customers, they all love a sweet deal. Volkswagen offers email subscribers free movie tickets several times a year. Starbucks gives its gold members free drinks around the holidays. As a small business, you might not be able to go around giving free stuff to your customers, but a little something extra can go a long way.
Rewarding your customers is a nice gesture, and from your side, it’s a great way to accelerate your marketing goals. Everybody wins.
4. Hard Selling
Excessive hard selling at the beginning might lead people to leave your list. Always make your list valuable by providing quality content to your readers.
Do make sure that not every single email is a sales pitch. How to Avoid your Email being Treated as Spam Mail As people become more aware and sensitive to spam, more innocent messages ended up in junk mail folders. It is good practice to:
- Inform your subscribers to whitelist your email address. Send them an email containing instructions on how to do so.
This will prevent your emails from being filtered as spam mail.
- Provide good quality content in your emails. If people receive good information from you previously,
they will most likely open and read any emails that you will be sent to them in the future.
The ultimate result is to grow prospects' loyalty and closing sales.
Conclusion
Pauline Lisa is passionate about making money online as she has successfully secured her second income source via the internet. Seeing the power of the internet to create wealth, she strongly believes in sharing her success and would like to invite you to find out about the techniques that she applies.
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