Email Marketing - A Powerful Tool for Your Business

 

Email is used to verify who you are email is everywhere.

Email Marketing is that the most powerful tool for your business. Stop taking note of the people that even don't understand digital marketing ...

Email is popular.

Auto-responders allow for quick, consistent, and personalized email follow-ups.

These 6 reasons really ignore email marketing's statistics - low cost, high effectiveness, etc.

Friends and family use it to stay in touch across long distances.

Email marketing can double your web sales.

In preparing for this article I was able to come up with 5 major reasons why a company or entity should do email marketing.

Now with email marketing, many people opt to use an auto-responder and have an auto-responder account.

The most powerful secret to increasing sales is email marketing.

Additionally, once you have your email marketing campaign set in motion, you can add new messages at any time or promote limited-time offers.

Once subscribers to your website make a purchase, they are more apt to purchase again through a follow-up email.

Email marketing serves as a medium to notify former customers of timely deals, offers, and opportunities.

An auto-responder simplifies the whole process and puts your email marketing campaign on super auto-pilot.

Email is popular. Friends and family use it to stay in touch across long distances. Co-workers use it when it's more convenient than getting up and walking over or picking up the phone. Email is used to verify who you are (on various websites)... email is everywhere.

Over the years, email marketing has often been abused by spammers. However, despite such abuse, email is still very much valuable and valued by subscribers. Email marketing serves as a medium to notify former customers of timely deals, offers, and opportunities. Once subscribers to your website make a purchase, they are more apt to purchase again through a follow-up email. Follow-up or email marketing is based on having credibility with your customers and building trust with them. Now with email marketing, many people opt to use an auto-responder and have an auto-responder account. Auto-responders allow for quick, consistent, and personalized email follow-ups. Most newbie marketers don't realize it takes around 7 times of contacting potential customers to generate a sale. Guru and pro marketers are aware of this and understand that follow-up/email marketing is fundamental to any website's success. The beauty of auto-responders is that they allow you to put your email marketing campaign on auto-pilot, saving you both time and money. The whole process becomes automatic and you can market with structure and ease. When you want to send out information to your previous customers and subscribers, an auto-responder allows you to create your email content, send out the message, and schedule your delivery dates or times. Additionally, once you have your email marketing campaign set in motion, you can add new messages at any time or promote limited-time offers. Auto-responders allow you to touch base with your subscribers, reminding them of your existence and your services.

The most powerful secret to increasing sales is Email marketing. The key is being repetitive, consistent, fast, and personalized. Email marketing can double your web sales. Through follow-up marketing, you can tap into your pre-existing customers and generate more sales. An auto-responder simplifies the whole process and puts your email marketing campaign on super auto-pilot. Email marketing is one of the most powerful techniques guru marketers use to optimize their business' profit potential. Every marketer should try it; it is a proven tool for success.

Why Email Marketing?

In preparing for this article I was able to come up with 5 major reasons why a company or entity should do email marketing. These 6 reasons really ignore email marketing's statistics - low cost, high effectiveness, etc. and really just concentrate on the benefits to your business after you've implemented:

• The Amazing Return On Investment
• Sales & Discounts
• News
• Surveys

Saying in Front! (of your competition, of your clients, of vendors)

Return on Investment - 

According to Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. Email marketing to in-house lists outperforms all the other direct marketing like print pieces, brochures, sales pamphlets, etc. Email marketing is incredibly inexpensive to produce and replicate, but incredibly effective.

Send Information -

 there's always stuff going on at your business. You have updates, you have changed, you have information that your customers would appreciate having, and would appreciate knowing. Email marketing allows you to get out this information in an extremely efficient manner. Compose one email regarding a recent change at your business - target an appropriate group of clients (more to come regarding targeting) - and suddenly thousands of people you do business with every day know exactly what is going on. Sending information - the real heart of email - is probably one of the biggest (and simplest) reasons why you should be doing email marketing.

Sales & Discounts - 

Are you holding a special sale or offering long-time clients a special discount? Let your customers know and you could be bringing in many more times the business you are now. They say it's most effective to sell to an existing client. Email marketing is a prime way to efficiently (but personally) communicate sales, deals, or discounts to your audience of potential and existing customers.

News - 

Communicate your good news! In business people like to know they are working with growing, prosperous companies. It rubs off! I met Colin Quinn a few years ago and contribute that awkward meeting in the Newark airport to my success today.

Just kidding, but if you have been mentioned in the paper or have had a ribbon-cutting, let people know. Broadcast your good news, attain celebrity - even local celebrity, and continue to prosper.

Surveys - 

Your customers, vendors, employees - everyone you work with - deserve a voice. A quick email newsletter along with a survey can help you gain insight into all aspects of your business and associates.

Staying in Front - I saved the best for last. In my experience in setting up and creating email marketing, the biggest thing I would like to communicate is Staying in Front!

People only have limited memory. If you performed a service - a great service - someone will probably tell a friend or two - or refer a business associate. But, as time goes by, as they get farther away from the date of the service, they may forget about you.

The detailing job you performed on your client's car was fantastic, but as time goes by - as situations in your client's life arise that warrant a referral (a friend of your clients buys a used car for example) - the transaction is so far away that they forget that you are available with a service that will benefit them.

Email marketing destroys this time barrier. Clients you performed services on years ago when properly informed on your latest information, sales, news, surveys, etc. are getting an inbox full of you and can't forget about you. Even if they don't read every email the constant small reminders are a great tool to help your business stay in front. Email marketing allows you to stay in front of all of those clients and vendors you worked so hard to get, but may not be working with or helping at this exact moment.

Conclusion

Additionally, an email newsletter helps you stay in front of your competition. I've talked with many companies recently unsatisfied with their vendors or other services they've hired out, but they can't even remember the company's name! People are busy, they will forget. But, if your client does get targeted by a competitor an email newsletter - one that has helped keep your company in your client's mind - is a great tool to retain your client.

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